Playboy Architecture, 1953-1979 is an exhibition about the way the Playboy magazine used architecture and design as important tools to shape a new identity for the American male:
“Playboy Architecture, 1953-1979 explores the crucial role of modern architecture— buildings, interiors, furniture, cities and product design—in constructing the Playboy imaginary. The exhibition shows how architecture was mobilized to shape a new sexual and consumer identity for the American male and how architectural taste became critical to success in the art of seduction. Through an extraordinary quantity of architecture and architects featured in Playboy, the magazine played an important role in informing the public, particularly American men, about design and architecture in relation to literature, politics, art, lifestyle and fashion. Looking at the changing nature of Playboy architecture not only provides a way of understanding how Playboy’s project changed from the mid 1950s to the late 1970s; it also reveals how Playboy’s idealized world became a reality that was ingrained into America’s national identity and had a massive global impact.” (Press release)
Part of the curatorial team is Beatriz Colomina, Director, Ph.D. Program in Architecture, Princeton University, who has recently published Pornotopia, an analysis of the influence the Playboy magazine had on the American male identity.
For further reading, we recommend this review: Pornotopia. Space, Sexuality and Multimedia. Oder: Hefner baut sich eine Welt, wie sie ihm gefällt.
EXHIBITION: Playboy Architecture, 1953-1979
DATE: September 29, 2012 – February 10, 2013
VENUE: NAiM/Bureau Europa, Avenue Céramique 226, (adjacent to the Bonnefantenmuseum, entrance at Daemslunet), 6221 KX Maastricht, The Netherlands
LINK: NAiM / Bureau Europa
Photo, top, via Program in Media and Modernity.